The most valid question in research is
"What do we do with it?"

Any reporting tool can give you numbers. Only Capella helps you see information more clearly, then guides you through specific next steps to take immediate action on your most critical issues. Do more with your research

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Hooked on Bad Profits…All the Way to the Slaughterhouse

I’m a big fan of Fred Reichheld. I don’t always agree with him; for example, I categorically dispute his claim that the Net Promoter Score is the...

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Are Recalls All Bad?

At the risk of being a heretic, recalls ain’t all bad.  They represent a potential opportunity which automakers and dealers can exploit for...

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Beware of the latest mystery shop SCAM using Maritz Research’s name.

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My Best Day Ever

We all have good days and bad days at work, but what’s your best day ever at Maritz Research?

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Automotive Customer Journey Study

Maritz Research Study Reveals a Lonely Customer Journey for Car Buyers. 3 out of 4 people in the market for a new car never hear from dealers.

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Maritz Research Study Ranks Most Trusted Online Review Sites.

One in four people believe the information available on ratings sites is unfair.

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GM Dealers Listen to Customer Feedback in Real Time with Maritz Research Mobile App

DealerPulse Mobile application makes customer comments accessible while on the go

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Watch the Video to see the Dealer Pulse Mobile app in action.

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Gloria Park Bartolone is selected as a top technology trendsetter

Read about Gloria’s distinction in Survey Magazine.

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Chris Travell Speaks on the State of the Auto Industry

His thoughts for a preview of NADA 2014.

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Dave Fish Named as Top Researcher

Our Sr. VP of Global Marketing and Product Development is on list of researchers you need to know.

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What’s in Store for the Future of Mobile Marketing Research?

Read about the impact of mobile marketing research and hear what Gloria Park Bartolone has to say about the pace of its growth in an article published in ESOMAR’s Research World Magazine.

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