Maritz Research

Choice - Why customers select your product or service.

• Brand Research

  Brand Research

  Your brand is one of your greatest assets. That’s why it’s critical to ensure its market position, as well as ensuring that the factors influencing brand loyalty and its perception mirror your expectations.
  
  Maritz Research helps organizations gain a better understanding of their brand presence by delivering brand image and tracking studies for measuring customer brand loyalty, perceptions, choice, as well as other potential factors influencing loyalty.
• Market Segmentation Research

  Market Segmentation Research

  Segmentation occupies the middle ground between seeing customers as a homogeneous group with uniform preferences, tastes, values and worldviews, and seeing them as unique individuals. Market segmentation research recognizes a limited heterogeneity among customers, identifying a few customer types that differ in ways that have marketing relevance.
• Attitude/Usage Research

  Attitude & Usage Research

  Maritz Research offers attitude and usage studies for monitoring awareness and familiarity with client and competitor brands, as well as attitudes toward and usage of those brands.
• Pricing Research

  Pricing Research

  Obvious risks are involved when pricing new products or services, or changing existing prices. Setting price too high or too low will result in lower profits.

  Typically pricing decisions involve analysis of historical data, competitive benchmarking and a healthy dose of managerial judgment. They should also involve research among buyers, because understanding price elasticity allows more informed decision-making.
• New Product Development Research

  New Product Development Research

  New products are often expensive to develop and they frequently fail in the marketplace. New product development teams would like to know sooner rather than later whether their concept is viable, its strengths and weaknesses, and how best to communicate the product’s value proposition to potential customers. Marketing research can contribute to the efficiency and success of the new product development process at several critical points.

Experience - What happens at key “moments of truth” with your customers

• Customer Experience Measurement & Customer Satisfaction

  Customer Experience Measurement & Customer Satisfaction Research

  Maritz leads the marketing research industry in customer experience and customer satisfaction marketing research. Our approaches, points of view, methods and models have been built over 30 years of extensive experiences designing, collecting, analyzing and reporting customer experience research for Fortune 500 companies.
• Integrated VOC Architecture

  Integrated Voice of the Customer Architecture

  World class companies have recognized significant value of connecting the Voice of the Customer (VOC) to downstream business results, and upstream to Voice of the Employee and to other key enablers.
• Employee Engagement Measurement

  Employee Engagement Measurement

  The success of your business is inextricably linked to your employees’ commitment. Employee satisfaction research and subsequent feedback can enhance your customer satisfaction, reduce employee turnover, increase your productivity, and align your approach to your brand values.
• Nationwide Mystery Shopping

  Nationwide Mystery Shopping

  Our comprehensive mystery shopping satisfaction service, Maritz Virtual Customers, plays a key role in helping you ensure your customers are experiencing your brand exactly as you envisioned at the location level.

Loyalty - Why customers return, defect, or buy more.

• Multidimensional Loyalty Model

  Multidimensional Loyalty Model

  Recognizing the complexity of customer loyalty, the Maritz Multidimensional Loyalty Model takes a comprehensive approach, incorporating both attitudinal research and behavioral research components. This approach incorporates the latest thinking regarding the multifaceted nature of keeping good customers. It is a key prerequisite to prioritizing customer loyalty investments and focusing your initiatives on the business elements that will strengthen and build a loyal customer base.
• Competitive Loyalty Modeling

  Competitive Loyalty Modeling

  Competitive Loyalty Model (CLM) addresses loyalty from a brand research perspective. It provides information on what drives brand choice and brand repurchase in a competitive context, thereby helping companies understand how to increase customer loyalty versus the competition. It helps address quite tactically the question of what levers, including product or service attributes, the organization can address to grow customer loyalty relative to competitors?
• Lost Customer Research

  Lost Customer Research

  Most companies study their current customers and often wonder how they can do a better job predicting or preventing attrition. Lost Customer research applies state of the art practices and principles to understand the controllable and uncontrollable reasons for defection.