We've helped multinational companies convert words into action. And, more important, that translated to a solid return on their investment. Most research companies can provide data, but does yours provide insight? We have a chief storyteller on staff, who coaches our researchers and clients on finding meaning from all that data. Telling the story is at the core of our DNA. It stems from four basic ingredients: context, planning for insights, identifying the story, and communicating it.
Most companies struggle to convert customer data or the "voice of the customer" into business results. Maritz Research introduced its proprietary process of customer-driven action planning and implementation to a financial company and an auto manufacturer. The results went beyond expectations - to the bottom line.
Understanding the business context of a research study is imperative for delivering insight. Without context, researchers produce and deliver data. Maritz Research shows how marketing researchers with deeper context are able to turn data over, view them from different angles, and derive meaningful results.
Marketing researchers can deliver research with clearer implications for the business by applying specific design techniques early in the project. By crafting the research plan with the end in mind, researchers achieve more relevant and meaningful insights and deliver more value to their internal stakeholders. This investment pays off in the end, because insights happen by design.
Maritz Research designed a research and performance improvement program to help a weatlh management firm reach objectives in serving its high net-worth customers. Insights gathered from 125,000 mail surveys helped the firm's financial advisors prioritize, take action, improve performance, and grow their customers' businesses. The customer experience study drove results by providing clear performance guidances and linking that performance to compensation.