Research Capabilities

Maritz Research is committed to innovation including the ongoing development of powerful, world-class marketing research methodologies and tools. Because we understand that your research objectives and circumstances are unique, we customize our research design, data collection, reporting, statistical analysis, and consulting services for your specific needs.

  • Data Collection

    Maritz Research doesn’t have a “pet” data collection method that we recommend to all of our clients. We like to say we are data collection “agnostic” providing a full complement of data collection methods from telephone and mail through mobile and mystery shopping methods.

  • Analytics

    Our extraordinary marketing sciences team offers you a host of advanced analytic approaches.

  • Reporting

    Clients complain bitterly when the information they collect isn’t used. Our reporting approach starts with the end in mind – Who will be using the information and for what purpose? – before we write our first question.

  • Project Management

    Our ISO 20252-registered Quality Management System isn’t a cookie-cutter approach to conducting research, it’s over 30 years worth of best practices we use to oversee your project to ensure you get what expected – every time.