Most of our clients are probably like you: they want some sense of what the future looks like. As an industry leader in custom marketing research, it should be no surprise that Maritz Research offers decision-ready insights with a wide selection of unique, robust predictive modeling techniques:

While segmentation is very popular, it is also one of the most misunderstood analytical methods for gaining solid insights into a market. Most segmentation models are unstable, so it is important to gauge the robustness of a solution. Maritz Research not only uses traditional approaches to segmentation, we also offer proprietary techniques to provide segmentation schemes that will be useful long after the study is complete:

Data visualization is not only a popular way to add insight to complex customer information; it is a passion for many of us at Maritz Research. With marketing research, illustrating the complex relationships between client and competitor brands is essential for many of our applications. Perceptual mapping is often a perfect solution for helping our clients. We offer a selection of perceptual mapping approaches:

Maritz Text Analytics provides the capability for making use of your customer comments, allowing you to unlock a wealth of actionable intelligence within that feedback. We leverage the very best technology on the market today, and it’s often an integral part of the programs we design and execute. But, of course, software alone doesn’t do the job: our team’s expertise makes the difference.

Clients can’t be confident in their information unless they are assured that data relationships, trends, and key learnings are credibly supported by analysis. Maritz Research’s marketing scientists go well beyond running statistics on client data to interpret and explain the results in common, plain-spoken language. In addition to the traditional statistical approaches, many on our team are proficient with Bayesian statistical theory and techniques.

Among the many disciplines represented in the Maritz Research professional staff, we’re pleased to have exceptional researchers and well-respected marketing scientists with doctorates in Psychology, particularly Psychometrics. It’s the core sub-field responsible for the development, administration, and interpretation of valid psychologically-based survey research. This allows Maritz to offer solid, psychometrically-based consulting on your studies:

Many studies fail when the fundamentals aren’t in place. Our marketing research consultants understand the core principles and importance of sample size as well as statistical power analysis. They consult and advise clients as needed to ensure the best results. Maritz Research’s innovative proprietary statistical tool, Maritz Stats® is just one of our contributions to the research industry’s continuing need to focus on survey basics.

Coming Soon! Maritz Stats 3.0