Maritz Research's Capella™ Platform
What it is: Maritz Research's customer experience measurement and action platform -- a configurable solution, which offers a complete, end-to-end approach to designing, measuring and managing large-scale customer experience (CE) programs from sample design to action planning.
Who can use it: Anyone. You don't have to be a researcher to use Capella™. This simple and easy-to-use platform was designed for professionals who want to understand their customers' experiences with their brand and take action to improve that experience.
How it is different: Capella not only integrates information from a variety of customer feedback sources, it includes action tools unlike any other in the market, addressing the most impactful areas of the customer experience.
Coming soon: A web site dedicated to our customer experience measurement and action platform -- Capella. Click here to receive Capella updates and be one of the first to see the new Capella web site.
One of the revolutionary advances included in Capella is a series of tools designed to help end users better understand and act upon customer experience insights. These tools are built on the thinking of Randy Brandt, VP of Customer Experience and Loyalty at Maritz Research. Read about Randy's next generation thinking regarding putting the voice of the customer to work here.