Every brand wants to retain its customers for as long as possible. We've been helping companies with this very thing using our Multidimensional Loyalty Model™ (MLM). Our unique loyalty model looks at the behavioral and attitudinal drivers of loyalty and uses the latest thinking about loyalty and customer experience.
A financial institution that provided credit card services to merchants was seeking to increase the number of consumers carrying its cards. Maritz helped the company move from transactional surveys to a more comprehensive assessment, shifting from internally focused thinking to a more customer-centric approach.
Different environments require kinds of loyalty measurement in tools. Because there is no single "best" measure that works for every client in every industry, Maritz Research uses a combination of measurement systems. We uncover the answers to frequently askes questions on measuring loyalty.