In today's hypercompetitive global automotive industry, manufacturers are looking for points of competitive differentiation. Our industry experts immerse themselves in a multitude of pertinent data sources and sophisticated qualitative and quantitative analyses to identify relevant and timely trends. Manufacturers can leverage this information to make better decisions and develop actionable strategic plans.
One key way manufacturers are looking to differentiate themselves is through the customer experience they deliver. We conduct more proprietary customer experience measurement programs in the automotive industry than anyone else, including various measurements for nine of the top ten OEMs. That means Maritz contacts 70 percent of North America’s new vehicle purchasers and service customers. As a well established leader in global automotive research, you can depend on us for outstanding auto sector expertise, valuable syndicated research, superb custom research design, and much more.
Come along for the ride as our industry expert Chris Travell blogs about all things automotive.
Click here to join the conversation on The Ride blog.
Maritz Research is a Program Committee member for ESOMAR Automotive Research Forum 2013.
Click here for information: ESOMAR Live.
I provide research design consultation to clients, oversee the development of new research capabilities, facilitate the continuous improvement of existing studies, and manage Maritz’ internal automotive studies. I also am leading Maritz Research’s Voice of the Customer Integration efforts.
I am responsible for developing and deploying client driven products and services for Maritz Research and managing a team of sector specific and functional subject matter experts. These include standard product offerings in customer experience trackers, a standardized reporting interface, data integration, and linkage approaches.
I am currently working on coordinating efforts among our global offices to understand and interpret more fully the important trends facing automakers in North America, Europe, and Asia–Pacific. I’m also the editor of The Ride blog which shares ideas with you about the automotive industry with special emphasis on how the customer experience can be improved.
