It’s difficult to develop a guest experience measurement system that will provide strategic guidance on how your company and brand can truly gain an advantage over the competition. You need carefully designed customer satisfaction research that provides insights and actionable recommendations leading to increased brand loyalty and revenue. Among other things, your research company must offer excellent guidance regarding the latest trends, new products to consider, and an informative reporting site that’s easy to use.
There are many reasons why the Maritz Research Hospitality Research Group is a distinguished leader in this field. We use our proprietary research and reporting tools to serve over 25 of the most widely respected brands in the industry, including major hotel and casino operators, various airlines, leading rental car companies, and European passenger train operators. We have carefully integrated our sector and research expertise with the best practices used by over 80 dedicated HRG marketing research consultants in Chicago, Los Angeles, Minneapolis, New York, Philadelphia, St. Louis, Washington DC, and Marlow, England working in sub-sectors such as Gaming, Travel Services, Casinos, Airlines, and Trains.