One of several industry challenges is how to empower and motivate minimum-wage staffers to delight customers with positive experiences. It can be complicated determining long-term solutions, especially given the issue of employee turnover. In addition, you must continually keep the company’s brand promise relevant over time. Today, it’s increasingly important to manage and leverage the burgeoning influence of social media too.
Our retail research consultants are passionate about solving the challenges in this space. Maritz Research works with the number one brands in many of this industry’s sub-sectors including Restaurants, Specialty Goods, and General Products Retailers. We bring proprietary tools combined with insightful, real world, strategic solutions to each client. Maritz Research is also known for developing distinctive brand stories, providing market tracking expertise, customer satisfaction consulting, and research. And when it comes to social media, our unique social media monitoring capabilities help you fully leverage the benefits of real-time reputation and risk reports.
As Vice President, I have general management responsibility for the Virtual Customers division including business planning and financial management. I am also responsible for all operational aspects of the Virtual Customers Division, including both the professional management staff and field operations staff.
A wireless company striving to become an industry leader knew the key to success was an engaging customer experience. Maritz designed and launched a customer feedback tool, collecting comprehensive customer satisfaction measurements across all levels of the organization to help improve the customer's experience at every interaction.