What's Your New Product Potential
By leveraging a variety of research methods, we'll help you accurately identify the best new product opportunities and the critical path. Maritz Research product optimization, concept screening, and concept testing will help you apply a more comprehensive, systematic, and insightful evaluation of your new product potential. Consider some of the marketing research fundamental questions. Will you be the first? How can you win on pricing?
Learn more about New Product Development
Safety vs. Convenience? Consumer Preferences for In-Vehicle Technologies
Incorporating safety technologies as a standard feature in a vehicle is typically safe bet but must be weighed against consumer preferences for other features. This Maritz Research study uncovers how convenience technologies stack up against these standard safety features when it comes to consumer preference.
Find out what auto features "win" with consumers.