Mass is Out. Who's Your Target Now?
Segmentation is the research approach most likely to result in a very expensive door stop. Don't waste your money on segmentation approaches that use off-the-shelf analysis methods. Our segmentation studies begin understanding the purpose and use of the segmentation, before the first questionnaire is ever written. From there, our unique approach puts user-friendly tools like our Segment Viewer into your hands to see the various ways your customer base can be sliced. Then, we deliver a comprehensive report with recommendations and actionable conclusions. You'll receive ongoing support with our interactive Maritz Segment Assigner tool, which will optimize and extend the life of segmentation studies.
Learn more about Segmentation
Segmentation Can Help Put Your Brand in a Class by Itself -
A Hospitality Study
By implementing a market segmentation study, Maritz Research helped a hospitality client better define its brand. The client had been operating without a clear strategy for its primary brand; the company knew how advertising dollars were being spent but not how that translated into brand awareness or revenue. Following brand and advertising awareness surveys, a new strategic plan was written that the company is still following today.
Discover how segmenting makes all the difference.
Sporting Goods Retailer Uses Segmentation to Pinpoint Growth Opportunities
A sporting goods retailer partnered with Maritz to complete a shopper segment study to determine the most effective communication strategies and gain focus for its marketing and merchandising. Ultimately, the marketing research helped the retailer adjust its buying strategies and identify the greatest opportunities for growth.
See how segmentation can drive growth.