FOR IMMEDIATE RELEASE

For more information, please contact: 
Kathy Randall

 636.827.6771
kathy.randall@maritz.com 

 

Maritz Research's Brion Scheidel to Present at the
2012 Text Analytics Summit
 

ST. LOUIS (June 12, 2012) – Brion Scheidel, director of text analytics for Maritz Research will present at the 2012 Text Analytics Summit, to be held June 12 & 13 in Boston.

How many different ways can customers spell “courteous?” That’s one of the questions Scheidel addresses in his presentation, “Beyond the Basic Approach,” which explores the latest text analysis power tools and techniques. During the presentation, attendees will learn more sophisticated rules-based text analysis approaches for auto-categorization, how to implement quality control processes to ensure accuracy, and how to improve voice of the customer (VOC) management.

The Text Analytics Summit, a staple of the text analytics community for the past eight years, creates meaningful networking opportunities, promotes forward-thinking knowledge sharing and fosters strong, long-lasting business relationships. Major topics covered at this year’s summit include text analytics for big data, VOC analytics, social media productivity, customer feedback analysis, risk management and maximizing ROI.

About Maritz Research
As one of the world’s largest marketing research firms, Maritz Research, a unit of Maritz, helps many of today’s most successful companies improve performance through a deep understanding of their customers, employees and channel partners. Founded in 1973, it offers a range of strategic and tactical solutions concentrating primarily in the automotive, financial services, hospitality, technology, telecommunications, and retail industries. The company has achieved ISO 20252 registration, the international symbol of quality. It is a member of CASRO, ESOMAR and MRA.

For more information, visit www.MaritzResearch.com or contact us at 1-877-4MARITZ.