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Maritz Research's Randy Brandt Presents at the
2012 Total Customer Experience Leaders Summit
ST. LOUIS (June 6, 2012) – Randy Brandt, Ph.D, vice president, customer experience & loyalty, for Maritz Research and Lou Carbone, founder and chief experience officer, for Experience Engineering co-presented the kickoff keynote address at the 2012 Total Customer Experience Leaders Summit today in Boston.
Brandt and Carbone presented, “Managing the Customer Experience — What It Means and What It Takes To Do It Well,” which focused on the essential elements of a comprehensive approach to customer experience management. Those in attendance learned best practices in designing, implementing, assessing, and improving customer experience on a continuous basis.
With more and more organizations viewing customer experience as a strategic priority, Brandt and Carbone’s presentation was a particularly timely topic. As firms strive to establish a competitive advantage through customer experience management, it becomes clear developing a deep understanding of experience management will be crucial.
The Total Customer Experience Leaders Summit annually joins together diverse industry leaders to share genuine insights and best practices that speak to the total customer experience process.
About Maritz Research
As one of the world’s largest marketing research firms, Maritz Research, a unit of Maritz, helps many of today’s most successful companies improve performance through a deep understanding of their customers, employees and channel partners. Founded in 1973, it offers a range of strategic and tactical solutions concentrating primarily in the automotive, financial services, hospitality, technology, telecommunications, and retail industries. The company has achieved ISO 20252 registration, the international symbol of quality. It is a member of CASRO, ESOMAR and MRA.
For more information, visit www.MaritzResearch.com or contact us at 1-877-4MARITZ.