Anticipating The Unknown

Risk can be predictable. Responsible businesses manage risk every day, applying safeguards and well-practiced procedures to look for, identify, understand and manage potential issues. However, predictable risk – the risk that we know – often is not what causes a crisis. It is the risks we don’t see coming, or the unknown that does. How did that happen? Where did that come from? That’s not true, we aren’t like that! These are common reactions when the unknown suddenly pops up and moves us to crisis mode.