Business Solutions

Maritz Research is committed to helping your company succeed. When you understand your target audience, their perceptions of your brand, how much they’ll pay for your products and what they’re saying about you, it’s easier to make smart business decisions. We’ll uncover insights and create strategic recommendations to keep you moving in the right direction.

  • Customer Experience Measurement

    One of the top challenges cited by CEO’s, understanding and improving the customer experience can have tremendous impact on your company’s financial success.

  • Branding & Messaging

    Your company’s brand is one of your greatest assets. To grow your brand, it is critical to understand how people perceive it.

  • Product & Pricing

    New product development is a major investment of money and time. The stakes are high. That’s all the more reason to assess your new and current products.

  • Segmentation

    In today’s competitive marketplace, it’s more important than ever to properly identify and segment your target audience. Understanding how key customer groups differ ensures that your customer experience improvements are more than a one-size-fits-all approach.

  • Social Intelligence

    Your customers are talking about your brand. That’s no secret. But how you and your organization gain a solid handle on such an expansive, complex flow of conversations is a daunting, ongoing challenge.