Social Intelligence

Intelligence and insights that drive business impact.

Social media is transforming the business landscape like never before with incredible insights into your customers’ opinions, expectations, desires and perceptions. Today, it’s imperative to monitor, analyze, and respond quickly. By leveraging real-time feedback, you can improve your customer experience and bottom line.

evolve24 is a leader in helping companies understand how they are perceived and how those perceptions can impact their business. We also provide strategies and steps you can take to respond to those perceptions. As a Maritz Research company, we use leading edge technology and social sciences to design systems that continuously analyze vast amounts of traditional and social media data.

Start listening with Evolve 24.

Market Intelligence Platform

The Mirror. Take a closer look.

The Mirror, evolve24’s market intelligence platform, is at the heart of our leading edge capabilities. The Mirror is more than just a platform. Using proprietary algorithms, it can predict future behaviors and perceptions to help you make the best business decisions and develop the right strategies. Data from millions of sources from over 200 countries, in both social and traditional media, are collected, filtered, analyzed and weighted to provide decision ready analytics and access to your information environment in near real-time. Customized, easy-to-use dashboards are designed to meet the needs of departments across the organization. Discover unknown unknowns, share information quickly across team members, and engage with customers and brand influencers.

Advanced Analytics and Reporting

Evolve beyond basic metrics.

Basic monitoring tools often result in drowning from information. How do you make sense of what it all means beyond volume and sentiment metrics? To overcome this challenge we developed a weighted measure for an accurate understanding of brand perception, risk and stakeholder influence. With advanced analytics, the insights are deeper and richer. Measure advanced quantitative analytics to understand:

  • audience perception of your company, products, competitors and industry
  • discussions that are impacting your brand and the type and level of emotion communicated in those discussions
  • how to recognize emerging threats and opportunities
  • leading indicators of shifts in audience opinion and behavior

Strategic Consulting

Turning insight into action.

To provide true intelligence from the data, evolve24 solutions are designed with a research / consulting team in place. Our research scientists, subject matter experts, and consultants have expertise across industry sectors as well as marketing, communications, reputation and risk. They are there not only to convert data into insights, but to also provide strategic guidance on what you should do next.

About evolve24

We bring traditional and social media together.

evolve24 is a business analytics and research firm specializing in the measurement of perception, reputation and risk. We analyze traditional and social media to determine our clients’ overall information landscape and provide quantitative metrics that let clients measure and report the value of their marketing and communications efforts. With this information, our clients are able to identify ongoing topics and risks that could become issues without management attention, or could become opportunities if approached correctly. Click here to view our corporate video.

We have helped:

  • A technology company foster a more rapid adoption curve through communications and messaging strategies
  • A financial services company identify influencers and craft targeted messaging for a potentially risky product launch
  • A manufacturing company understand in which countries it needed to focus on ethics and why
  • A biotech company see how its lack of engagement in social media fueled criticism by its opponents
  • A fast food company unpack the issue of childhood obesity and identify how to engage with critics
  • A high tech company find reporters with influence who were helping the competition disproportionately

Learn More About Social Intelligence

Changing the Game: Social Media's Impact on Market Research

The market research industry is all abuzz about social media – will it reshape the industry? Or is it useless as an information source? Most social media analysts believe consumer-generated media will broaden the horizons available to a market research team, and within two years, insights gleaned from social media intelligence will be an integral part of every market research study.

 

Learn more about how social media is changing the game.

From Hype to Reality: The Social Media Imperative for Market Insights

For more and more consumers, social media plays an integral role in communication, creating major shifts in the ways in which consumers learn about brands and make purchasing decisions.

 

Learn more about social media market insights

Anticipating The Unknown

Risk can be predictable. Responsible businesses manage risk every day, applying safeguards and well-practiced procedures to look for, identify, understand and manage potential issues. However, predictable risk – the risk that we know – often is not what causes a crisis. It is the risks we don’t see coming, or the unknown that does. How did that happen? Where did that come from? That’s not true, we aren’t like that! These are common reactions when the unknown suddenly pops up and moves us to crisis mode.

 

Learn more about predicting risk

Maritz Research and evolve24 Twitter Study

A recent poll conducted by Maritz Research and its social intelligence arm, evolve24, found that frequent Twitter users who have used the social media tool to complain about their customer experience with a company overwhelmingly want those companies to be listening to their comments.

 

Maritz Research and evolve24 Twitter Study