The Edge of Glory

By Amy Jones on August 20, 2014

Generation Edge

Generation Edge fascinates me. For anyone not familiar with this term, it was coined by Ian Pierpoint of The Sound Research. Pierpoint defines Gen Edge as “the younger cousins of the Milllennials,” …

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Creative Cactus

By Charles Kirk on August 4, 2014

Cactus

Research is sometimes criticized for its ability to generate and test new ideas. Specifically that: When asked, customers have no idea what they’ll want in the future. As Henry Ford famously said, …

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