Insights on Insight

By Ed Stalling on September 19, 2014

Insights on Insight

Insights don’t just happen.They result from hard work from both supplier and client. If insights are desired, time and money must be invested. A Broadway show comes to life only because of the work …

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Lemon Squeezer

By Charles Kirk on September 4, 2014

Lemon Law 14

Although it’s not featured all that much in the UK press, it looks as though the country is about to get some far-reaching (and, some would argue), long-overdue revisions to its consumer laws. Click…

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The Edge of Glory

By Amy Jones on August 20, 2014

Generation Edge

Generation Edge fascinates me. For anyone not familiar with this term, it was coined by Ian Pierpoint of The Sound Research. Pierpoint defines Gen Edge as “the younger cousins of the Milllennials,” …

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Creative Cactus

By Charles Kirk on August 4, 2014

Cactus

Research is sometimes criticized for its ability to generate and test new ideas. Specifically that: When asked, customers have no idea what they’ll want in the future. As Henry Ford famously said, …

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