I have to give a talk next week at the ESOMAR automotive conference in Wolfsburg.   The trick with these things is that you want to try and present something new, useful, and hopefully reasonably entertaining…

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I mentioned a few weeks ago about Terry O’Reilly (@terryoinfluence) and his radio show on CBC called ‘Under the Influence.’   This past week’s episode was entitled ‘It…

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One of the many benefits of having kids in university is that it keeps you more current on technology than, perhaps, you might normally be.   Our oldest son (the future mechanical engineer) showed me…

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I had occasion to be in our Wiesbaden, Germany office last week and the conversation turned to who’s delivering a great customer experience in Europe.   One company that came up was Nespresso. …

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In this last of three postings, we look at whether or not developing a strategy to focus on the Women’s Market is actually worth it.  Thanks to the client and blog reader who asked us to look at…

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