In designing your retail experience, how men and women perceive the experience needs to be considered, especially if you’re a brand that is trying to attract more women. And women hate buying a car…right? You may find our analysis surprising.
Archive for January, 2012
Thanks to all who have provided comments and feedback on The Ride. I really appreciate it. To keep it fresh, I want to start something new today and every Friday. It’s called “The Lighter Side” and it will highlight a video or written piece that takes us away from our regular analytic slant and toward [...]
- January 27, 2012
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- The Lighter Side, 2012 automotive industry, 2012 Canadian car market, 2012 US car market, automotive analysis, automotive industry, car buying, car industry, chris travell, customer experience, customer satisfaction, Detroit auto show, Detroit autoshow, maritz research, NAIAS
I want to pass something along that you might find helpful. Bruce Temkin is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. He comes with a very good resume with experience at Forrester Research and GE. He has an MBA from MIT Sloan School. [...]
I’d like to introduce you to one of my colleagues, Dr. Scott Pimley. Scott is Director, Solutions Architecture and works out of our Torrance, CA office. He put together this post to shed some light on where we stand as an industry in terms of the retail experience. The automotive world frequently gets a [...]
As many manufacturers covet younger customers, what are the potential pitfalls?