Archive for January, 2012

Do Women Enjoy the Sales Experience More Than Men?

Do Women Enjoy the Sales Experience More Than Men?

In designing your retail experience, how men and women perceive the experience needs to be considered, especially if you’re a brand that is trying to attract more women. And women hate buying a car…right? You may find our analysis surprising.

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The Detroit Show – One Last Look

The Detroit Show – One Last Look

Thanks to all who have provided comments and feedback on The Ride. I really appreciate it. To keep it fresh, I want to start something new today and every Friday. It’s called “The Lighter Side” and it will highlight a video or written piece that takes us away from our regular analytic slant and toward [...]

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The Six Laws of Customer Experience

2012 01 24 - car-buying-couple

I want to pass something along that you might find helpful. Bruce Temkin is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. He comes with a very good resume with experience at Forrester Research and GE. He has an MBA from MIT Sloan School. [...]

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Shattering Negative Stereotypes in the Automotive Industry

2012 01 20 - Glass Shatters

I’d like to introduce you to one of my colleagues, Dr. Scott Pimley. Scott is Director, Solutions Architecture and works out of our Torrance, CA office. He put together this post to shed some light on where we stand as an industry in terms of the retail experience.   The automotive world frequently gets a [...]

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What’s Up With the Kids? Are They Alright?

What’s Up With the Kids? Are They Alright?

As many manufacturers covet younger customers, what are the potential pitfalls?

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