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For those of us who work in the automotive industry, we need to remember the historical significance of today. At 4:00AM on June 4, 1896 Henry Ford opened the doors to his shed behind his home on Bagley Avenue in Detroit and test drove his Quadricycle for the first time. He changed the world. After [...]
One of the many benefits of having kids in university is that it keeps you more current on technology than, perhaps, you might normally be. Our oldest son (the future mechanical engineer) showed me something this past weekend that was, frankly, remarkable. If you haven’t seen it, take a look. It uses an [...]
In this last of three postings, we look at whether or not developing a strategy to focus on the Women’s Market is actually worth it. Thanks to the client and blog reader who asked us to look at this since the KPIs we use can be employed to evaluate any potential market opportunity. Thanks for [...]
To boost sales in 2013, we need to capitalize on different opportunities. Understanding how women differ from men in their vehicle purchase behavior is part of that strategy. Today’s Ride looks at some of those differences and what it means for manufacturers and dealers. As always, let me know what you think. Chris @christravell
No, this is not about the 2000 movie telling the story of Nick Marshall and Darcy McGuire, but something more pertinent as automakers and dealers head into the 2013 spring selling season. If you are considering a strategy to bring more women to the brand or dealership, there are some things you need to consider. [...]