By: Chris Travell
Seems pretty straightforward. We teach our kids about it. We expect it from our colleagues. We demand it from companies we buy from. But in hard number terms, what’s the benefit to dealers if they’re honest, and probably more important, perceived as being honest by their customers?
We explore this relationship in today’s Ride.
Thanks for watching and let me know what you think.
- June 26, 2012
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- Customer Experience, 2012 automotive industry, 2012 Canadian car market, 2012 US car market, automotive analysis, automotive industry, automotive marketing, car buying, car industry, CE Benchmarks, chris travell, customer experience, customer satisfaction, honesty, honesty in car buying, maritz, maritz research