The Importance of the Test Drive

By: Chris Travell

The test drive is an essential aspect of the customer’s buying experience. As a brand and as a dealer, it gives you the opportunity to show off all that is good with the vehicle and highlight clearly why it is superior to other cars the customer may be looking at.

But not everybody takes a test drive. Take a look and you’ll discover the untapped opportunity that needs to be exploited.

Have a good week.


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