By: Chris Travell
The test drive is an essential aspect of the customer’s buying experience. As a brand and as a dealer, it gives you the opportunity to show off all that is good with the vehicle and highlight clearly why it is superior to other cars the customer may be looking at.
But not everybody takes a test drive. Take a look and you’ll discover the untapped opportunity that needs to be exploited.
Have a good week.
- July 10, 2012
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- Customer Experience, 2012 automotive industry, 2012 Canadian car market, 2012 US car market, automotive analysis, automotive industry, automotive marketing, car buying, car industry, chris travell, customer experience, customer satisfaction, maritz research, test drive, vehicle test drive