US Customers’ Use Of the Internet In Buying a New Vehicle
By: Chris Travell
Looking back to 2010, the percentage of customers using the Internet as a source of information really hasn’t changed. But how exactly are they using it? This week’s Ride video answers that question.
- May 1, 2012
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- Customer Experience, 2012 automotive industry, 2012 Canadian car market, 2012 US car market, automotive analysis, automotive industry, automotive marketing, car buying, car industry, chris travell, consumer reports, customer experience, customer satisfaction, edmunds, kelley blue book, maritz research, use of the internet in buying a car
A lot of people use the internet these days to buy cars, compare auto warranty coverage, and get insurance. Crazy how the world has changed!