By: Chris Travell
Not playing favourites, but I believe Hyundai has taken the lead in incorporating the coming zombie apocalypse into their vehicle design. They have partnered with Robert Kirkman, the creator of The Walking Dead comic book series, to design a vehicle that will survive the inevitable.
Kirkman appears to have incorporated noteworthy features into the vehicle design including a suitable interior space to act as living quarters, security plates on the windows to thwart off intruders, a reduced turning radius for quick getaways and, of course, a scoop on the front to remove anything (aka “one”) that is in the way of the vehicle.
Apart from the design aspect, the masterful marketing part of this initiative is that the Elantra Coupe Zombie Survival Machine will be on display at Comic-Con which runs from July 12-15 in San Diego. What a great way to attract new customers to the brand who, perhaps, might not normally consider you.
And if you’re in Lakeside, Ohio this weekend, come by for the annual Lakeside Car show. Wander down to the Hotel Lakeside Lawn starting at 4:00 PM to see the cars. Then, at 8:15PM, they’ll have “The Ultimate Tribute to Elvis Presley” show featuring Mike Albert & the Big “E” Band. Should be fun. Hope to see you there.
Have a good weekend.
- June 22, 2012
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- The Lighter Side, 2012 automotive industry, 2012 Canadian car market, 2012 US car market, automotive analysis, automotive industry, automotive marketing, car buying, chris travell, comic books, comic-con, customer experience, customer satisfaction, hyundai, hyundai elantra, hyundai elantra coupe zombie survival machine, hyundai undead, lakeside car show, lakeside ohio, maritz research, motortrend, robert kirkman, san diego, the walking dead, vehicle design, walking dead, zombie apocalypse, zombie chatter, zombie proof hyundai elantra coupe