Hot off the press – the 2013 RCSASSS determines who is really worthy of leading Santa’s sleigh on Monday night. Enjoy and all of the best for the holidays from your friends at Maritz. Chris @christravell on Twitter

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It’s amazing how life events can cause you to do things you wouldn’t ordinarily do.   Such was the case a few weeks ago when we got a wake up call courtesy of our oldest son.  But, it has application to the auto industry. Enjoy the posting and let me know what you think. Chris [...]

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Dealers and manufacturers have a vested interest in understanding how consumers are using the Internet in shopping for a car.   There are some very practical actions they can take to enhance the experience and we discuss some of these in today’s post. As always, let me know what you think. Chris

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I made reference in a previous post to Second Delivery Nights and some folks wanted to know a little bit more about what’s involved with these initiatives. I am a big proponent of these events for several reasons. One of the main ones is that Maritz’ New Vehicle Customer Study tells us that new car [...]

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In last week’s online version of Time, Brad Tuttle did a piece on how customers are buying cars less frequently and when they do come into the market they tend to be less brand loyal. Dipping into Maritz’ New Vehicle Customer Study, the largest automotive study in North America, we find hard evidence to support [...]

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