The first step in developing a marketing strategy is to understand who is buying the product. Pretty fundamental but it’s essential. Today’s posting looks at the age of who exactly is buying our vehicles in the US and Canada. Let me know what you think and have a good week. Chris

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We are now more than a year removed from the devastating earthquake and tsunami that rocked Japan. Much has been written about the far reaching effects of that disaster and the effects continue. In the April 2nd edition of Automotive News in the article “Electric shortages worry Japan” Hans Greimel warns of electricity shortages the [...]

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The March 26th issue of Automotive News had an interesting observation on the front page. The article “Recovery hits red-hot Stage 2” said that “This year’s faster-than-expected sales recovery has entered a key new phase: ‘Want’ buyers are joining the ‘need to replace’ buyers who have been carrying the market.” It’s an interesting situation: on [...]

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