Industry Study Worthwhile Reviewing
I came across a study that was done by Booz & Co. entitled the US Automotive Industry Study and Confidence Index. The sub-title is A Return to Optimism and the report does a nice job at covering some of the more salient issues facing the industry. The link is: http://www.booz.com/media/file/BoozCo_2012-US-Automotive-Industry-Survey-and-Confidence-Index.pdf Topics covered include: 1. The [...]
- May 25, 2012
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- Industry News, 2012 automotive industry, 2012 Canadian car market, 2012 US car market, automotive analysis, automotive industry, automotive marketing, booz, booz & co., car buying, car industry, chris travell, customer experience, customer satisfaction, maritz research
