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To boost sales in 2013, we need to capitalize on different opportunities. Understanding how women differ from men in their vehicle purchase behavior is part of that strategy. Today’s Ride looks at some of those differences and what it means for manufacturers and dealers. As always, let me know what you think. Chris @christravell
The Batmobile sold last weekend for $4.2 million. Some pundits had it going between $2.5 to $3.0 million but it obviously did better than that. And it achieved this price with no incentives on the hood. What can we learn from the sale of the Batmobile? Uniqueness is one lesson. This was a one-of-a-kind George [...]
In the movie “City Slickers”, Curly Washburn (Jack Palance) counsels Mitch Robbins (Billy Crystal) on the meaning of life. Curly: Do you know what the secret of life is? Mitch: No what? Curly: One thing, just one thing. You stick to that and everything else don’t mean s**t. Mitch: That’s great but what’s the one [...]
Hot off the press – the 2013 RCSASSS determines who is really worthy of leading Santa’s sleigh on Monday night. Enjoy and all of the best for the holidays from your friends at Maritz. Chris @christravell on Twitter
It’s amazing how life events can cause you to do things you wouldn’t ordinarily do. Such was the case a few weeks ago when we got a wake up call courtesy of our oldest son. But, it has application to the auto industry. Enjoy the posting and let me know what you think. Chris [...]