I have to give a talk next week at the ESOMAR automotive conference in Wolfsburg.   The trick with these things is that you want to try and present something new, useful, and hopefully reasonably entertaining so they don’t boo you off the stage.  Let’s see what happens. The talk will focus on a new technique [...]

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I mentioned a few weeks ago about Terry O’Reilly (@terryoinfluence) and his radio show on CBC called ‘Under the Influence.’   This past week’s episode was entitled ‘It’s the Little Things‘ and it talked about the small things companies do to differentiate themselves in an increasingly crowded marketplace.   Customers notice which helps endear them to the [...]

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One of the many benefits of having kids in university is that it keeps you more current on technology than, perhaps, you might normally be.   Our oldest son (the future mechanical engineer) showed me something this past weekend that was, frankly, remarkable. If you haven’t seen it, take a look.   It uses an [...]

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I had occasion to be in our Wiesbaden, Germany office last week and the conversation turned to who’s delivering a great customer experience in Europe.   One company that came up was Nespresso.   What are they doing and what can we apply to the automotive industry?  This week’s Ride takes a look. Let me know what [...]

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In this last of three postings, we look at whether or not developing a strategy to focus on the Women’s Market is actually worth it.  Thanks to the client and blog reader who asked us to look at this since the KPIs we use can be employed to evaluate any potential market opportunity. Thanks for [...]

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