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I had an amazing customer experience this week that I need to tell you about because it’s directly applicable to the automotive industry. My wife loves domaine de canton, a ginger flavored liqueur. Last Christmas I tried to track it down for her but couldn’t find it anywhere. I located the distributor who told [...]
Wolfsburg is an interesting place. Not only is it the automotive hub for Volkswagen but it’s the home of the Autostadt. I went there last week for the ESOMAR global automotive research forum. It was held at the Autostadt which receives 2.5 million visitors a year. It’s an automotive theme park but instead of [...]
I have to give a talk next week at the ESOMAR automotive conference in Wolfsburg. The trick with these things is that you want to try and present something new, useful, and hopefully reasonably entertaining so they don’t boo you off the stage. Let’s see what happens. The talk will focus on a new technique [...]
I mentioned a few weeks ago about Terry O’Reilly (@terryoinfluence) and his radio show on CBC called ‘Under the Influence.’ This past week’s episode was entitled ‘It’s the Little Things‘ and it talked about the small things companies do to differentiate themselves in an increasingly crowded marketplace. Customers notice which helps endear them to the [...]
In this last of three postings, we look at whether or not developing a strategy to focus on the Women’s Market is actually worth it. Thanks to the client and blog reader who asked us to look at this since the KPIs we use can be employed to evaluate any potential market opportunity. Thanks for [...]