With North American Sales Recovery Comes Targeting Opportunity
"Strong March sales show surge has gone beyond 'need to replace' crowd" — Automotive News, March 26, 2012
The March 26th issue of Automotive News had an interesting observation on the front page. The article “Recovery hits red-hot Stage 2” said that “This year’s faster-than-expected sales recovery has entered a key new phase: ‘Want’ buyers are joining the ‘need to replace’ buyers who have been carrying the market.” It’s an interesting situation: on [...]
- April 3, 2012
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- Industry News, 2012 automotive industry, 2012 Canadian car market, 2012 US car market, automotive analysis, automotive industry, automotive marketing, Automotive News, car buying, car industry, chris travell, customer experience, customer satisfaction, emotional car buying, Just wanted it, maritz research