There’s been lots of press on this one lately with varying opinions across the spectrum. But what do customers tell us? Is Facebook an important source of information in the car buying decision? What about Twitter? What does the hard data tell us? I apologize in advance for the wind noise that you hear at [...]

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If you look through any marketing articles on the automotive industry in the last 12 months, you could come away with the impression that traditional bricks and mortar dealerships are a thing of the past and the only thing that manufacturers and dealers need to have is a Twitter account since, one might think, customers [...]

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